We design brochures people can't put down

Create a brochure design in a few clicks. Canva, ready-made templates, and freelance designers – they all make it all sound so easy.

That’s because the user or client (that’s you) makes all the decisions and does all the tough creative work. It’s very easy from their side.

What content will you put in it?
Who creates the content?
Who decides the format and print specifications?

Worse still, ready-made designs will never differentiate your business. Not positively at least.

They’re the surest route to a brochure that looks just like your competitor’s. But ready-made brochure templates and tools like Canva won’t cut it. There is no comparison between a DIY online template, and bespoke work done by professional brochure designers.

Most brochures fail to fulfill their ambitions. And if we had to diagnose why, it almost always comes down to one thing: taking shortcuts.

We understand budgeting is really important. But there is a big difference between spending wisely, and cutting costs to the point where it harms your brand and turns away potential customers.

The truth is, there are no shortcuts. Creating a professional corporate brochure takes time, effort, and dedication. In the end, you really do get what you pay for.

As always, it depends what you want to achieve. There are many online marketplaces that connect you with freelance designers around the world. We’ve written about some of the problems you face with the design contest system these websites offer here.

But if you personally know a graphic designer you can work with, a freelancer might be an option for brochure designs. It comes down to the scope of work you require. Design skills are just one of the components you’ll need.

Using a freelance brochure designer is going to require a lot more work and input from your side. You’ll need to know exactly what you want and be prepared to lead the project yourself. There are no shortcuts, and a custom brochure starts with a totally blank canvas.

Creating a great brochure is a team effort. It goes far beyond a graphic designer’s scope of work. You’ll also need a creative director and a professional copywriter with marketing experience, at the very least. You might need designers with specific skills, (Adobe Illiustrator for illustrations) – or a professional photographer. Bringing that team together effectively is a challenge in itself.

You’ll also need to manage feedback and revisions, as well as provide clear creative direction. If you’re not prepared to roll up your sleeves and get stuck in, we wouldn’t recommend going down the freelance route.

A professional creative company with a history of delivering great brochures is the safest bet for most corporations. You’ll need a team with the right mix of skills and experience to create a brochure that will achieve your business goals.

At mecs, we have a team who specialise in creating high-impact brochures. We’ve been helping businesses achieve their marketing goals for over 20 years, and we’re confident we can do the same for you. To find out more about how we can help you create a brochure that gets results, contact us today.

No, not necessarily. There are other ways to communicate, including digital brochures.

Digital media is very scalable, not to mention cheap. But in most businesses (especially B2B), there are very good reasons why you should want to print brochures.

As a physical medium, printed marketing communications give you considerable advantages that digital never can. You might say they have a lot more longevity or staying power. And a physical corporate brochure can carry a lot more weight with potential customers.

Of course, you can print brochures and use them as part of a multi-channel approach. In other words, use them in addition to your digital marketing efforts. An integrated approach is usually the best strategy. That way you can take advantage of the best features of both worlds.

We know customers with colleagues who question the need for printing. They see it as an expense, without seeing its benefits. Consider this: 78% of senior executives say they would rather read printed materials than digital ones.

But if you look at the bigger picture, it’s not just about what you’re printing. It’s about what that printed brochure can do for your business. It’s an investment in your brand, and a powerful marketing tool that can generate leads, sales, and new business opportunities. The fact printing costs more is something that gives you added credibility.

We can help you with both formats; digital brochure design (such as PDFs) and physical printed copies. Many companies employ both. The digital provides a low-cost format, while giving qualified leads and VIP’s a printed brochure.

We are currently based in Devon, in the South-West of England. Our client base is still exclusively located in the GCC, mainly in Kuwait and the UAE.

mecs was originally formed in Kuwait in 1997. And we have lived in Riyadh, Oman, and the UAE.

We began working remotely with clients more than 10 years ago. Using cloud-based software, we have successfully worked with teams that span multiple continents.

Several large, complicated print publications for UNICEF projects in Iraq and Syria have made us very comfortable with working remotely. (These projects had contributors in New York, Vancouver, Dubai, Ras Al Khaimah, Beirut and Kirkuk, plus ourselves in the UK.) Brochure design projects are generally far simpler, with just 2 parties – our design studio and your head office.

We continue to welcome new clients across the Arabian Gulf.

The total cost of a brochure design will depend on several factors.

Studio hours (time spent) will be affected by:

• The size of the brochure
• The number of pages
• The level of complexity, rounds of revisions
• Whether you need us to source photography or create illustrations
• Copywriting and translations, if you require
  
  

Printing costs will depend on the specification and quantities

We would always recommend discussing your brochure design budget up-front. We like to set clear budget constraints in advance. That way, we can tailor the project to meet your needs – and avoid any nasty surprises later on.

We have a lot of brochure design experience, delivering projects on-time and on-budget. That all starts with good communication. To discuss your next brochure, please contact us with:

• A clear brief that outlines your business goals for the brochure
• Any existing branding guidelines you have

A corporate brochure, like any major project, is an investment in the whole company that benefits your business on all sides. It builds credibility, inside the company and out – giving you the best possible foundation for success.

So long as we have plenty of background information and can identify your target audience, it doesn’t really matter what industry you’re in.

We’ve designed everything from real estate brochures, to sales literature for Watani polycrete pipes. Whether you need a new school prospectus or a great brochure for marketing B2B, we’ve got you covered.

With the right research, our brochure designers will adapt to your industry and project brief. We’re confident we can deliver an effective design that speaks to your customers and helps you achieve your business goals.

No matter your industry, our aim is to produce stunning brochures that are on-brand, engaging, and impressive.